If you find yourself in the position of considering a sale of the company, the significance of the distinction between selling your company and someone buying your company is HUGE. Sometimes the situation is clear. If you’re struggling financially and hired a banker to seek a sale for the company, there’s almost no way to pretend otherwise. Similarly, if a powerhouse player in your industry (called a “strategic” in M&A parlance) pays you a visit to talk about acquisition, then it’s pretty clear they have interest in buying the company. But there are various situations that you might find yourself in that should cause you to remind yourself of this significant distinction. Let’s explore further.